AHK Community Talks: Industrial Marketing

We are pleased to invite you to our next online session of AHK Community Talks!

Together with Oana Lefter, Managing Partner at NNC Services, we will discuss B2B Industrial Marketing in 2026: What Works Now & How to Build Your 2027 Strategy.

In B2B industrial marketing, the technical buyer increasingly decides alone, evaluating suppliers on your website, in your documentation and on LinkedIn, and arriving at sales with a short-list already made. This talk breaks down what changed in 2026 in industrial buyer behaviour, which tactics actually work now (from website and technical content to AI used as infrastructure, not as a content generator) and what the 2027 strategy looks like: ABM as a revenue model, risk-reduction positioning and visibility in AI answer engines. Practical and hands-on, anchored in a real repositioning case study for the SME market.

Agenda:

• How the industrial buyer changed in 2026: rep-free buying, the decision made before sales contact and AI as a new discovery channel.
• From trade show to pipeline: what works now - website as the first channel, technical content over generic thought leadership, LinkedIn through experts, AI as infrastructure. Illustrated with case studies.
• Strategy & next steps for 2027: ABM as a revenue model, risk-reduction positioning, Answer Engine Optimization, and sales–marketing alignment.
• Q&A

Speaker:

Oana Lefter, Managing Partner, NNC Services