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Bucharest, November 2023: Jimmy Key company from Turkey, with over 30 years of experience in womenswear, will open in 8th of December the second store in Romania within the AFI Cotroceni in Bucharest, developed by AFI Europe. Jimmy Key has leased a space in the project through a transaction brokered by the real estate consultancy company Cushman & Wakefield Echinox.

Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox: "We are very glad to announce the opening of the second Jimmy Key location in Bucharest, after the entering Romania market just few months ago. This new investment shows the strong commitment of the company for Romania, company which plans to continue the expansion in the near future. We believe Romanian retail market remains a key location both for the existing brands and for those which are looking to increase their footprint in the region".

Romania is the fourth market where Jimmy Key is present, the company having most of its stores in Turkey. Jimmy Key has grown exponentially over the years and has established itself as a household name in Turkey, with 68 standalone stores.

Elvan Ünlütürk, Chairperson of the Board, Jimmy Key: “Over the next five years we are planning to open more than 10 stores in Romania, as per our global strategy. We are aiming to reach a larger audience in the region and worldwide also with Jimmy Key’s unique style that combines comfort, high quality and elegance. Jimmy Key currently has stores in Turkey, Cyprus, Azerbaijan, UAE, and Saudi Arabia.”

Jimmy Key is a popular Turkish women’s clothing brand founded in 1997. The mother company, Sun Tekstil has been creating collections of garments and fabrics for the world’s biggest retailers for more than 35 years. With all the strong and deep know how in the group, Jimmy Key is privileged to create trendy and sustainable collections. Supporting its collections with 3D designs and digital fabric libraries enables Jimmy Key to lead the sector in the long path for sustainability.

AFI Cotroceni is the largest and most dominant shopping center in Romania. The shopping center spreads over a leasable area close to 90,000 sqm GLA.

The project offers a variety of over 350 shops from the leading local and international brands, a modern food court, an indoor ice ring, entertainment & relaxing areas and services.

Cushman & Wakefield Echinox is a leading real estate company on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently, with a team of over 80 professionals and collaborators offering a full range of services to investors, developers, owners and tenants. For more information, visit

Cushman & Wakefield, one of the global leaders in commercial real estate services, with 52,000 employees in over 60 countries and $ 10.1 billion in revenue, provides asset and investment management consulting services, capital markets, leasing, properties administration, tenant representation. For more information, visit